Music hall entertainer. Born Gateshead. His first stage name was Joe Saunders. 1866 he had a big success with the song 'Champagne Charlie' and took on the name and life-style for ever after. Engaged at London's Canterbury Music Hall, sung in East End of London. Gained the sponsorship of champagne producers Moet and Chandon because of the advertising he provided for their company. They gave him a retainer and supplies of their product. His champagne lifestyle caught up with him eventually and he died in 1884 at the age of 42.
Credit for this entry to: Beverley Duguid
