Subject

Second World War gives a good description of the story behind these plaques.  Each year the fundraising was given a different focus: Communities would have a fund-raising committee which worked with local newspapers local companies and financial institutions.  Targets were often met for which these plaques were awarded and often erected in the town hall. Some campaigns were:
Spitfire Fund - 1940
War Weapons Week - June 1941
Warship Week - 24-31 1942 and 15-22 November 1942
Wings for Victory Week - 1 - 8 May 1943
Salute the Soldier Week - 17-24 June 1944
Tanks for Attack Week – unknown
Penny a Week – on-going (but probably finished by now).