Subject

Sportsman and profligate bon vivant, a life-style enabled through his vast inherited wealth. President of the National Sporting Club. Initiated the boxing prize, the Lonsdale Belt. Founder and first president of the Automobile Association, which adopted his favourite colour, yellow. WW1 he was a recruitment officer of both men and horses. After the war he became a senior steward of the Jockey Club and the first president of the International Horse Show at Olympia. Died at home, Stud House, near Leicester. The picture source provides an interesting profile of this larger than life character.