Save or die. It meant something for you.
Firemen of Clermont-FD, France.
In a 2012 European Trade Union Institute publication concerning firefighters' working conditions we found: "The motto "save or die trying" is overused: it is not a risk culture that is needed, but a safety culture. Even in a sector like firefighting, accidents do not have to happen."
We've guessed (maybe wrongly) that this plaque was erected to commemorate a visit from the Clermont firemen, following the King's Cross fire.
Site: Soho Fire Station (3 memorials)
W1, Shaftesbury Avenue, Soho Fire Station, 126
These plaques are all inside and normally inaccessible but, for the 2018 Pride in London Soho fire station held an open day and we took our opportunity.