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It derives its name from the fact that It was King Charles II’s private road to Kew and wasn’t opened to the general public until 1830. Mary Quant opened her shop ‘Bazaar’ here in 1955. Along with Carnaby Street, the road became the focus of the ‘Swinging Sixties’ scene. In the 1970’s Vivien Westwood and Malcolm McLaren opened their punk boutique, ‘Let it Rock’ at number 430.