Plaque: Selfridges
{Brass relief laid into the floor of the main entrance to Selfridges:}
Laid by the members of this house in admiration of him who conceived & gave it being. 1909 - 1930.
This plaque has been beautifully worn by the feet of all the customers visiting "this house". To the right of the main text is some text that is too worn to be deciphered. It is probably the name of the artist/maker and could be "GIRT?RT R???" The "him" in the main text is not explicitly named as Mr Selfridge, but it must mean him.
Regarding the dates on the plaque: the store was opened on 15 March 1909, but we cannot explain the 1930 date. That year was a financial low point for Selfridge and for the economy generally but Selfridge remained on the board until 1939.
Site: Selfridges (1 memorial)
W1, Oxford Street, Selfridges
The statue above this splendid Art-Deco entrance is the Queen of Time riding in her Ship of Commerce by Gilbert Bayes. See Ornamental Passions for details.
Go to map of other memorials in this area
