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Memorial

Selfridges Selfridges

Plaque: Selfridges

Inscription

{Brass relief laid into the floor of the main entrance to Selfridges:}
Laid by the members of this house in admiration of him who conceived & gave it being. 1909 - 1930.

{To the right of the main text is some lettering that is too worn to be deciphered. It is probably the name of the artist/maker and could be:}
"GIRT?RT R???

The feet of all the customers visiting "this house" have, over the years, softened the image and lettering beautifully. The "him" in the main text is not explicitly named as Mr Selfridge, but it must mean him.

This plaque has been in our Puzzle Corner since we first found it, at least 10 years ago. Now, 2016, Londonist has prompted us to solve the puzzle. Their very interesting post Secrets of Selfridges points out that the magnificent Queen of Time Clock on the façade, immediately above this plaque, was installed in 1931 to mark the store's 21st birthday, and it is by Gilbert Bayes.

Since the store opened in 1909 we deduce that the management used the occasion of about 20 or 21 years to celebrate and, more importantly, publicise the store. Those years were a financial low point for Selfridge and for the economy generally so any way of drumming up business would be welcome. And the lettering that we could not decipher? it’s “Gilbert Bayes” - or we’ll eat an expensive Selfridges titfa!

Thank you Londonist.

Site: Selfridges (1 memorial)

W1, Oxford Street, Selfridges

The statue above this splendid Art-Deco entrance is the Queen of Time riding in her Ship of Commerce by Gilbert Bayes. See Ornamental Passions for details.

2016: Ian Visits has unearthed papers detailing discussions between Selfridges and London Underground about building a tunnel from the store to Bond Street Station, sadly never built.

Go to map of other memorials in this area

This section lists the subjects commemorated on the memorial on this page:
Selfridges

Information Subjects commemorated

47202

Harry Selfridge

Born Wisconsin. Too small to join the navy he became a clerk in a department ...

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This section lists the subjects who helped to create/erect the memorial on this page:
Selfridges

Information Created by

52147

Gilbert Bayes

Born 6 Oval Road, Camden Town. Also did the bronze group with clock at the en...

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